Founder OS
Demo · AI command center
CMO-CFO fusion — connect marketing ROI to runway and Health Score
Demo Mode
Alex Chen / Acme SaaS — 4 channels with 6 months of data. Sign up to connect your own marketing data.
Healthy
Your marketing efficiency is 73. Content/SEO is your best channel with 68.9x LTV:CAC. But 68% of your customers come from one channel — that's a concentration risk. Health Score impact: marketing efficiency contributes up to 10 points.
Spend, CAC, LTV:CAC, and CFO impact
| Channel | Spend | CAC | LTV:CAC | MRR | CFO Impact |
|---|---|---|---|---|---|
Google Ads | $2,000 | $120 | 20.0x | $2,400 | Adds ~1.4 mo runway · +3 Health Score |
Content/SEO | $500 | $45 | 68.9x | $3,100 | Adds ~7.4 mo runway · +3 Health Score |
LinkedIn | $800 | $210 | 9.0x | $1,900 | Adds ~2.9 mo runway · +3 Health Score |
Referral | $0 | $0 | — | $3,800 | Adds ~4560.0 mo runway |
Marketing Spend → Leads → Conversions → MRR
Double down, fix, and experiment based on fusion data
Increase Content/SEO budget by 40% ($200/mo)
5 new customers at $45 CAC. LTV:CAC 68.9x — best performing channel.
CFO Impact: +$1,550 MRR, +0.5 months runway, +3 Health Score points
Optimize or pause LinkedIn — CAC trending up
CAC rose to $210. Consider A/B creative tests or reduce spend 20%.
CFO Impact: Save $160/mo or improve CAC to $170 target
Launch referral incentive program ($50/customer)
Referral already delivers 8 customers at $0 CAC. Incentivize to 15/mo.
CFO Impact: +$2,625 MRR, +0.8 months runway. 68% of customers from 1 channel — diversify.